Koala Park × LOVR

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Burleigh Heads
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Proposal

Film and photography
for Koala Park.

Prepared for
Linda Covino & Deanne Marek · COASTAL
Scope
One campaign, one property, Burleigh Heads
Date
August 2026
The brief

Your idea, back to you.

A retro house in Koala Park, and a film that opens on the corner. The camera walks down the street, finds the louvres, and through them catches the shadow of a couple cooking inside. A retro track underneath it. Not a walkthrough, a story with a house in it.

The landscaping and the period detail carry the look, so the treatment leans into the era rather than flattening it into another listing video. Photography runs off the same direction so the stills and the film read as one campaign.

Worth noting

This home has been shot before. There was a coming soon campaign around a year ago with its own film and stills, and Andy Macpherson took the photographs. That matters two ways. The look is already set to a standard, and anything new has to sit beside it without looking like a different house.

Findings

What we found.

Checked live on 27 August 2026 across coastal.com.au and the COASTAL social accounts. Yours to keep whatever you decide.

  1. 01 The agency is already built for film coastal.com.au opens on a full width Vimeo hero, not a photograph. A property film is not an add on to how COASTAL presents itself, it is the house style, and a listing without one reads as the quiet exception.
  2. 02 Your tracking is live and working A Meta pixel, GA4 and a Trade Desk retargeting tag are all firing on the site. Anyone who watches the film and lands on the listing can be followed and re-reached, which is not true of most agencies we look at.
  3. 03 The audience is the agency's, not yours COASTAL runs 9,787 followers on Instagram. You and Deanne do not have an account of your own, so this campaign will run on the agency feed and has to earn its place against every other listing on it.
  4. 04 Your own background is the differentiator Your profile leads on hospitality and construction, and on working with contractors, designers and developers. That is exactly the client a designed retro home attracts, and none of it is visible in a standard listing video.
Scope

What is included.

01

Film

The concept written properly before anyone turns up, then a crewed shoot day and a cut built around the story rather than the floorplan. The louvre shot is the anchor and the treatment is written to reach it.
A film that would still hold if you took the address off it.

02

Photography

Stills shot to the same direction on the same house, so the campaign is one look across the listing, the socials and the print.
Graded to sit beside what has already been shot here.

Investment

Film and photography.

Film
  • Shoot guide · $500
    The treatment. Concept, the retro reference, music direction, shot list, the running order, and how the louvre sequence actually gets shot.
  • Shoot day · $2,000
    A crewed day on location. Excludes talent fees, location hire and travel outside the Gold Coast.
  • Deliverables · $2,000
    The edit, grade and sound, including the licensed track, cut to the long form story plus the social lengths agreed at the guide stage.
Photography
  • Shoot direction · $500
    Mood board, shot list, styling and the running order, written to match the film so both come off one direction.
  • Shoot day · $1,000
    A half day on the property. Excludes location hire and travel outside the Gold Coast.
  • Deliverables · $1,000
    Edited stills graded to one direction and supplied in web and print sizes.
Investment

Your tailored investment.

PieceEachQtyLine
Film, shoot guideTreatment, retro reference, music direction and shot list.$5001$500
Film, shoot dayA crewed day on location at the property.$2,0001$2,000
Film, deliverablesEdit, grade, sound and the licensed track.$2,0001$2,000
Photography, shoot directionMood board, shot list and styling, matched to the film.$5001$500
Photography, shoot dayA half day on the property.$1,0001$1,000
Photography, deliverablesEdited stills graded to one direction.$1,0001$1,000
Full build$7,000
Pared backFilm only, if the existing stills on this home are still doing their job.$4,500

All figures exclude GST. Every line stands on its own, so anything here can come out without changing the price of what stays.

Next steps

Tick what you would like

Tick the lines you want and send it through. Nothing here depends on anything else, and nothing is committed by sending it.

Film
Photography
Total$0
All figures exclude GST. Nothing is committed by sending this.
Ask a question
Thank you, that is with us. Sav will come back to you on it.
Prepared by LOVR for Linda Covino & Deanne Marek, COASTAL
Savannah Barber · savannah@lovr.agency